Advanced Google Ads Expert Course

1. Introduction to Advanced Google Ads

• Overview of Google Ads Platform
• Importance of Advanced Google Ads Strategies
• Evolution and Trends in Google Ads
• Role of Advanced Google Ads in Digital Marketing Strategy

2. Advanced Campaign Setup and Structure

• Structuring Google Ads Campaigns for Success
• Advanced Campaign Settings and Options
• Campaign Budget Optimization Techniques
• Understanding Ad Groups and Keyword Targeting
• Advanced Location Targeting and Bid Adjustments

3. Advanced Keyword Research and Strategy

• Using Keyword Planner for Advanced Keyword Research
• Long-Tail Keyword Strategies
• Negative Keyword Strategies for Advanced Campaigns
• Keyword Match Types and Bid Strategies
• Advanced Keyword Grouping Techniques

4. Ad Copywriting and Ad Extensions

• Writing Compelling Ad Copy for Advanced Campaigns
• A/B Testing Ad Copy Variations
• Using Ad Extensions for Enhanced Ad Visibility
• Advanced Ad Extensions Strategies (e.g., Callout Extensions, Promotion Extensions, Structured Snippets)
• Dynamic Keyword Insertion (DKI) for Ad Customization

5. Advanced Bidding Strategies

• Understanding Advanced Bidding Strategies (e.g., Target CPA, Target ROAS, Enhanced CPC)
• Manual vs. Automated Bidding Strategies
• Bid Adjustments for Device, Location, and Audience
• Bid Strategy Experiments and Optimization Techniques
• Budget Allocation Strategies for Advanced Campaigns

6. Advanced Audience Targeting

• Leveraging Audience Targeting Options (e.g., Remarketing Lists, Custom Audiences, Similar Audiences)
• Creating Advanced Audience Segments based on User Behavior and Interests
• Layering Audience Targeting with Keywords and Demographics
• Excluding Audiences to Improve Campaign Performance
• Advanced Retargeting Strategies for Maximum ROI

7. Advanced Display Network Strategies

• Understanding the Google Display Network (GDN)
• Advanced Targeting Options on the Display Network (e.g., Contextual Targeting, Placement Targeting, Topic Targeting)
• Responsive Display Ads and Image Ad Optimization
• Remarketing Strategies for the Display Network
• Advanced Display Network Campaign Optimization Techniques

8. Advanced Shopping Ads (Google Merchant Center)

• Setting Up Advanced Shopping Campaigns
• Product Feed Optimization for Maximum Visibility
• Advanced Product Grouping and Bidding Strategies
• Utilizing Custom Labels and Attributes
• Advanced Reporting and Analysis for Shopping Campaigns

9. Advanced Video Ads (YouTube Advertising)

• Introduction to YouTube Advertising
• Creating Advanced Video Ad Campaigns
• Targeting Options for Video Ads (e.g., Demographics, Interests, Remarketing)
• Optimizing Video Ads for Maximum Engagement and Conversions
• Advanced Video Ad Performance Tracking and Analysis

10. Advanced Reporting and Analysis

• Customizing Google Ads Reports for Advanced Analysis
• Using Google Analytics with Google Ads for Advanced Insights
• Advanced Conversion Tracking and Attribution Modeling
• Cross-Device and Cross-Channel Tracking
• Performance Analysis and Optimization Strategies

11. Advanced Campaign Optimization Techniques

• Advanced Campaign Optimization Strategies (e.g., Search Query Analysis, Ad Testing, Ad Rotation)
• Using AI and Machine Learning for Campaign Optimization
• Conversion Rate Optimization (CRO) Techniques
• Quality Score Optimization Strategies
• Advanced Landing Page Optimization for Google Ads

12. Advanced Remarketing Strategies

• Dynamic Remarketing for Enhanced Personalization
• Sequential Remarketing Campaigns
• Cross-Selling and Up-Selling Strategies with Remarketing
• Combining Remarketing with Audience Targeting
• Advanced Remarketing Audience Segmentation

13. Advanced Local Ads and Google My Business

• Optimizing Local Ads for Google Maps and Local Searches
• Google My Business Optimization Techniques
• Leveraging Local Extensions and Location-Based Targeting
• Local Inventory Ads for Retailers
• Advanced Local Campaign Measurement and Reporting

14. Advanced Mobile Advertising Strategies

• Understanding the Mobile Landscape for Advanced Mobile Ads
• Mobile Ad Formats and Targeting Options
• App Promotion Ads and Deep Linking Strategies
• Accelerated Mobile Pages (AMP) for Advanced Mobile Landing Pages
• Mobile Ad Creative Optimization Techniques

15. Advanced Campaign Automation and Scripts

• Introduction to Google Ads Scripts
• Creating Custom Scripts for Advanced Campaign Automation
• Automating Routine Tasks and Reporting
• Using Google Ads API for Advanced Integration and Automation
• Best Practices for Script Development and Maintenance

Best Practices and Ethical Considerations

• Following Best Practices for Advanced Google Ads
• Adhering to Google Ads Policies and Guidelines
• Ethical and Responsible Google Ads Practices
• Transparency and Accountability in Google Ads Practices
• Continuous Learning and Adaptation to Industry Changes