Email Marketing Expert Course

Training Mode Regular Fasttrack Crash
Classroom | Online 15 Days


(3 Class in a Week)

7 Days

Mon to Fri

(5 Class in a Week)

4 Days

Mon to Fri

(5 Class in a Week 1.5 Hours in a Class )


1. Introduction to Email Marketing

  • What is Email Marketing?
  • Importance and Benefits of Email Marketing
  • Evolution and History of Email Marketing
  • Role of Email Marketing in Digital Marketing Strategy
  • Types of Email Campaigns (Promotional, Transactional, Newsletters)

2. Building an Email List

  • Strategies for Building an Email List
  • Opt-In Forms and Lead Magnets
  • Creating Effective Signup Forms
  • Segmentation and Targeting Techniques
  • Compliance with GDPR and CAN-SPAM Regulations

3. Email Marketing Platforms and Tools

  • Overview of Email Marketing Platforms (e.g., Mailchimp, Constant Contact, SendGrid)
  • Features and Pricing Comparison of Email Marketing Tools
  • Setting Up an Email Marketing Account
  • Integrating Email Marketing Platforms with CRMs and E-commerce Platforms

4. Email Design and Content

  • Best Practices for Email Design
  • Creating Mobile-Friendly Email Templates
  • Writing Compelling Subject Lines
  • Crafting Engaging Email Content
  • Using Visuals and Multimedia in Emails
  • A/B Testing for Email Content Optimization

5. Email Segmentation and Personalization

  • Importance of Segmentation in Email Marketing
  • Segmenting Email Lists Based on Demographics, Behavior, and Preferences
  • Personalizing Email Content and Subject Lines
  • Dynamic Content and Conditional Logic
  • Automation Rules for Email Segmentation

6. Email Campaign Management

  • Planning and Scheduling Email Campaigns
  • Choosing the Right Email Campaign Type (Promotional, Drip, Triggered)
  • Creating Email Workflows and Sequences
  • Setting Goals and Objectives for Email Campaigns
  • Monitoring and Analyzing Email Campaign Performance

7. Email Deliverability and Compliance

  • Understanding Email Deliverability Factors
  • Best Practices for Improving Email Deliverability
  • Avoiding Spam Filters and Spam Traps
  • Authentication Protocols (SPF, DKIM, DMARC)
  • Compliance with Anti-Spam Laws and Regulations

8. Email Automation and Autoresponders

  • Introduction to Email Automation
  • Setting Up Autoresponders and Drip Campaigns
  • Creating Automated Email Sequences
  • Trigger-Based Automation and Behavioral Targeting
  • Using Email Marketing Automation for Lead Nurturing

9. List Management and Maintenance

  • Managing Email Lists and Subscribers
  • Cleaning and Scrubbing Email Lists
  • Handling Bounces, Unsubscribes, and Complaints
  • Re-Engagement Campaigns for Inactive Subscribers
  • Growing and Scaling Email Lists

10. Testing and Optimization

  • A/B Testing for Email Campaign Optimization
  • Testing Subject Lines, Content, and Call-to-Action Buttons
  • Multivariate Testing and Statistical Significance
  • Using Data and Analytics to Inform Optimization Strategies
  • Continuous Improvement and Iteration

11. Email Metrics and Reporting

  • Key Email Marketing Metrics (Open Rate, Click-Through Rate, Conversion Rate, Bounce Rate)
  • Email Marketing Analytics Platforms (e.g., Google Analytics, Email Service Provider Analytics)
  • Interpreting Email Marketing Reports and Dashboards
  • Measuring ROI and Revenue Attribution for Email Campaigns

12. Email Marketing Strategy and Planning

  • Developing an Email Marketing Strategy
  • Aligning Email Marketing Goals with Business Objectives
  • Creating a Content Calendar for Email Campaigns
  • Setting Up KPIs and Performance Targets
  • Integration with Overall Marketing Strategy

13. Advanced Email Marketing Tactics

  • Retargeting and Remarketing Strategies with Email
  • Email Segmentation based on Predictive Analytics
  • Behavioral Targeting and Dynamic Content Personalization
  • Using AI and Machine Learning in Email Marketing
  • Email Marketing Trends and Innovations

14. Email Marketing Compliance and Legal Considerations

  • GDPR Compliance for Email Marketing
  • CAN-SPAM Act Compliance
  • Privacy Policies and Data Protection Measures
  • Consent Management and Opt-In/Opt-Out Processes
  • Ethical and Responsible Email Marketing Practices

15. Case Studies and Practical Projects

  • Analyzing Successful Email Marketing Campaigns
  • Hands-On Projects for Implementing Email Marketing Strategies
  • Measuring and Analyzing Results
  • Continuous Learning and Adaptation to Industry Changes

Best Practices and Ethical Considerations

  • Following Best Practices for Email Marketing
  • Adhering to Email Marketing Regulations and Guidelines
  • Ethical and Responsible Email Marketing Techniques
  • Transparency and Accountability in Email Marketing Practices
  • Continuous Learning and Professional Development in Email Marketing

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