SEO Expert Course

1. Advanced Keyword Research

• Long-Tail Keywords and User Intent
• Competitor Analysis for Keyword Research
• Keyword Difficulty and SERP Analysis
• Using Keyword Research Tools (e.g., SEMrush, Ahrefs, Moz)
• Advanced Techniques for Keyword Discovery

2. Technical SEO

• Website Performance Optimization
  • Page Speed Optimization
  • Mobile Optimization and Responsive Design
  • Accelerated Mobile Pages (AMP)
• Crawling and Indexing
  • Robots.txt Optimization
  • XML Sitemaps
  • Canonicalization and URL Structure
• Website Architecture and Navigation
  • Site Hierarchy and Siloing
  • Internal Linking Strategies
  • Pagination and Rel=Prev/Next

3. On-Page Optimization

• Advanced Title Tag and Meta Description Optimization
• Structured Data Markup (Schema.org)
• Advanced Heading Tag Optimization
• Image Optimization and Alt Text
• Content Optimization Strategies
  • Semantic Keyword Usage
  • TF-IDF Analysis
  • Advanced Content Formatting (Lists, Tables, FAQs)
• Using Advanced On-Page SEO Tools

4. Off-Page Optimization

• Link Building Strategies
  • Earning High-Quality Backlinks
  • Outreach and Relationship Building
  • Broken Link Building
• Social Media and SEO
  • Social Signals and SEO Impact
  • Social Media Optimization (SMO)
• Online Reputation Management (ORM)
  • Monitoring Brand Mentions
  • Responding to Reviews and Feedback
  • Dealing with Negative Publicity

5. Local SEO

• Understanding Local Search and Google My Business
• Optimizing Google My Business Profile
• Local Citation Building and Management
• Local Schema Markup
• Reviews and Ratings for Local SEO
• Local Link Building Techniques

6. International SEO

• International Targeting with Hreflang Tags
• Multi-Language and Multi-Regional Website Structure
• Geo-Targeting and Country-Specific TLDs
• Content Localization Strategies
• International SEO Tools and Resources

7. Advanced SEO Analytics

• Google Analytics Advanced Features
  • Custom Dimensions and Metrics
  • Event Tracking
  • Goal Setup and Conversion Tracking
• Advanced Google Search Console Analysis
• Using Data from SEO Tools for Insights and Decision Making
• SEO Data Visualization and Reporting

8. SEO for E-commerce

• Product Page Optimization
• Category Page Optimization
• Faceted Navigation and SEO
• Optimizing E-commerce Site Structure
• Schema Markup for E-commerce

9. Voice Search Optimization

• Understanding Voice Search Technology
• Optimizing for Voice Search Queries
• Structured Data for Voice Search
• Creating Voice-Friendly Content
• Voice Search SEO Tools and Resources

10. SEO for Mobile

• Mobile-First Indexing
• Mobile Site Optimization
• Accelerated Mobile Pages (AMP)
• Mobile-Friendly Testing and Optimization
• App Store Optimization (ASO)

11. SEO for Multimedia Content

• Video SEO
  • YouTube Optimization
  • Video Schema Markup
• Image SEO
  • Image Optimization Techniques
  • Image Schema Markup

12. Advanced SEO Strategies and Trends

• BERT and Natural Language Processing (NLP)
• AI and Machine Learning in SEO
• Predictive Search and SEO
• SEO for Emerging Technologies (VR, AR)
• Staying Ahead of Algorithm Updates

13. SEO for Emerging Platforms

• SEO for Voice Assistants (Amazon Alexa, Google Assistant)
• SEO for Visual Search (Pinterest, Google Lens)
• SEO for Social Media Platforms (YouTube, Instagram, LinkedIn)
• SEO for Apps (App Indexing, Deep Linking)

14. SEO Case Studies and Practical Projects

• Analyzing Successful SEO Campaigns
• Implementing Advanced SEO Strategies in Real-World Scenarios
• Hands-On Projects for Applying Advanced SEO Techniques
• Measuring and Analyzing Results