Module 1: SEO Fundamentals Refresher

Core SEO Principles

• How search engines work (crawling, indexing, ranking)

• Key ranking factors (content, backlinks, UX, E-E-A-T)

• Differences between On-Page, Off-Page, and Technical SEO

SEO Tools & Analytics

• Google Search Console (GSC) deep dive

• Google Analytics 4 (GA4) for SEO tracking

• SEMrush, Ahrefs, Moz, Screaming Frog

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Module 2: Advanced Keyword Research & Intent Optimization

Keyword Research Techniques

• Long-tail vs. short-tail keywords

• Competitor gap analysis

• Using AI tools (ChatGPT, SurferSEO) for keyword expansion

Search Intent Mastery

• Identifying and mapping search intent (informational, commercial, navigational, transactional)

• Optimizing content for different intent types

• Featured Snippets & "People Also Ask" optimization

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Module 3: Technical SEO Deep Dive

Website Architecture & Crawlability

• URL structure best practices

• XML sitemaps & robots.txt optimization

• Fixing crawl errors (404s, 500 errors, soft 404s)

Indexing & Rendering Issues

• JavaScript SEO (how Google renders JS)

• Handling duplicate content (canonical tags, hreflang)

• Mobile-first indexing & Core Web Vitals optimization

Advanced Schema Markup

• JSON-LD implementation for rich snippets

• FAQ, How-To, Product, and Local Business schema

• Testing with Google’s Rich Results Test

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Module 4: On-Page SEO & Content Optimization

Advanced On-Page SEO

• Title tag & meta description optimization

• Header tag (H1-H6) best practices

• Internal linking strategies (silo structure, anchor text distribution)

AI & Content SEO

• Using AI tools for content creation (without penalties)

• Semantic SEO & NLP (Natural Language Processing)

• Content clusters & topic authority

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Module 5: Off-Page SEO & Link Building

Advanced Link Building Strategies

• Skyscraper technique

• Broken link building & competitor backlink analysis

• HARO (Help a Reporter Out) & digital PR

Toxic Link Cleanup & Disavow

• Identifying spammy backlinks

• When and how to use Google’s disavow tool

• Link reclamation strategies

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Module 6: Local SEO & E-Commerce SEO

Local SEO Domination

• Google Business Profile (GBP) optimization

• Local citations & NAP consistency

• Managing reviews & local link building

E-Commerce SEO

• Product page optimization (titles, descriptions, images)

• Handling pagination & faceted navigation

• International SEO for e-commerce (hreflang, currency/geo-targeting)

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Module 7: Advanced SEO Analytics & Performance Tracking

Data-Driven SEO Decisions

• Tracking rankings (Google Search Console vs. third-party tools)

• Measuring organic traffic & conversions

• Identifying and fixing traffic drops

Predictive SEO & Forecasting

• Using AI for SEO trend analysis

• Predicting algorithm updates & recovery strategies

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Module 8: Future of SEO & Algorithm Updates

Google Algorithm Deep Dive

• Understanding major updates (Helpful Content Update, Core Updates)

• AI & search evolution (Google SGE, Gemini)

• Voice search & video SEO optimization

SEO Career & Agency Growth

• Freelance vs. agency SEO

• Pricing models (retainer, project-based)

• Staying updated with SEO trends