SMO Foundations & Platform Algorithms

Core Principles of SMO

• Difference between SMO and paid social media

• How algorithms work (Instagram, Facebook, LinkedIn, Twitter/X, YouTube, Pinterest)

• Key ranking factors: Engagement, Relevance, Consistency

Social Media Analytics & Tools

• Native insights (Meta Business Suite, LinkedIn Analytics, YouTube Studio)

• Third-party tools (Hootsuite, Buffer, Sprout Social)

• Tracking KPIs: Engagement Rate, Reach, CTR

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Module 2: Advanced Content Strategy

Platform-Specific Content Optimization

• Instagram: Reels, Carousels, Stories optimization

• Facebook: Groups, Live Videos, long-form content

• LinkedIn: Articles, Newsletters, Document posts

• Twitter/X: Threads, Polls, Spaces

• YouTube: SEO for titles, descriptions, tags

Viral Content & Psychology of Engagement

• Crafting attention-grabbing hooks

• Storytelling techniques for higher shares

• Using emotional triggers (humor, inspiration, curiosity)

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Module 3: Organic Growth Strategies

Audience Building Without Ads

• Hashtag strategies (niche vs. trending)

• Collaborations (shoutouts, influencer takeovers)

• Cross-promotion across platforms

Community Engagement & Management

• Responding to comments/DMs to boost reach

• Running AMAs (Ask Me Anything) and Q&A sessions

• Handling negative feedback & crisis management

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Module 4: Video & Reels Optimization (No TikTok)

YouTube Shorts & Long-Form Content

• YouTube SEO: Titles, descriptions, tags

• Thumbnail psychology for higher CTR

• How to rank in YouTube search

Instagram Reels & Facebook Reels

• Best practices for maximum reach

• Trending sounds & transitions

• Optimal posting times & frequency

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Module 5: LinkedIn & Twitter/X Optimization

LinkedIn Personal Branding & B2B Growth

• Writing high-engagement posts

• Leveraging LinkedIn newsletters & articles

• Networking & DM outreach strategies

Twitter/X Growth Strategies

• Tweet optimization for virality

• Thread storytelling techniques

• Using Spaces (audio rooms) for engagement

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Module 6: Automation & AI in SMO

AI Tools for Content Creation

• ChatGPT for post ideas & captions

• Canva/Midjourney for visuals

• AI-powered scheduling tools

Social Media Automation

• Chatbots for Messenger & WhatsApp

• Auto-responders for comments/DMs

• Bulk scheduling with Later, Buffer

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Module 7: Analytics & Performance Tracking

Measuring Success Without Vanity Metrics

• Engagement rate vs. follower count

• Tracking website traffic from social

• Calculating ROI for organic efforts

Predicting Trends & Algorithm Changes

• Staying ahead of Instagram/Facebook updates

• Leveraging new features (e.g., LinkedIn collaborative articles)

• Future of social media (AI, VR, audio-based platforms)