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Digital Marketing Expert

Are you looking for a professional Short term Digital Marketing Course in Rohini Delhi that helps you build real skills in a short duration?

Graphic Design Institute (GDI) offers a 4-month Digital Marketing Expert Course designed to provide complete practical knowledge of online marketing tools and strategies. This program is ideal for students, job seekers, business owners, and freelancers who want to build a strong digital career.

Our training focuses on live projects, real campaigns, and hands-on practice to make you industry-ready.

 About the Digital Marketing Expert Course

The Short term Digital Marketing Course in Rohini Delhi covers all major digital marketing modules required in today’s industry. Students learn how to promote brands, generate leads, run paid ads, improve website ranking, and build online presence.

This course combines theory with practical implementation so students gain confidence and real-world experience.

Graphic Design | Video Editing

Module 1: Introduction to Web Development

  • How websites work

  • Client-server architecture

  • Introduction to HTML, CSS, and JavaScript

  • Web development tools (browsers, text editors, IDEs)

  • Setting up your development environment

Module 2: HTML Fundamentals

HTML Basics

  • HTML document structure (<!DOCTYPE>, <html>, <head>, <body>)

  • Basic HTML tags (<h1>-<h6>, <p>, <br>, <hr>)

  • HTML attributes

  • Comments in HTML

Text Formatting

  • Headings and paragraphs

  • Text formatting tags (<strong>, <em>, <mark>, etc.)

  • Special characters and symbols

Links and Images

  • Anchor tags (<a>) and href attribute

  • Linking to external pages, internal pages, and page sections

  • Image tags (<img>) and attributes

  • Image formats for the web (JPG, PNG, GIF, SVG, WebP)

  • Figure and figcaption

Lists

  • Ordered lists (<ol>)

  • Unordered lists (<ul>)

  • Definition lists (<dl>, <dt>, <dd>)

  • Nested lists

Module 3: HTML Intermediate Concepts

Tables

  • Table structure (<table>, <tr>, <td>, <th>)

  • Table headers and footers

  • Colspan and rowspan

  • Styling tables with CSS

Forms

  • Form element (<form>) and attributes

  • Input types (text, password, email, number, etc.)

  • Textarea, select, and option elements

  • Radio buttons and checkboxes

  • Buttons (<button>, <input type="submit">)

  • Form validation

  • Fieldset and legend

Semantic HTML

  • Semantic vs non-semantic elements

  • <header>, <footer>, <nav>, <main>

  • <article>, <section>, <aside>

  • <figure>, <figcaption>

  • Accessibility considerations (ARIA attributes)

Module 4: CSS Fundamentals

Introduction to CSS

  • Inline, internal, and external CSS

  • CSS syntax (selectors, properties, values)

  • CSS comments

  • The cascade and specificity

CSS Selectors

  • Element selectors

  • Class and ID selectors

  • Attribute selectors

  • Pseudo-classes and pseudo-elements

  • Combinators (descendant, child, adjacent sibling, general sibling)

Colors and Backgrounds

  • Color values (keywords, HEX, RGB, RGBA, HSL, HSLA)

  • Background properties (color, image, repeat, position, size)

  • Opacity vs RGBA/HSLA transparency

  • Gradients (linear and radial)

Text Styling

  • Font properties (family, size, weight, style)

  • Text properties (alignment, decoration, transformation)

  • Line height and letter spacing

  • Text shadows

  • Web fonts (@font-face, Google Fonts)

Module 5: CSS Box Model and Layout

Box Model

  • Understanding margin, border, padding, content

  • Box-sizing property

  • Margin collapse

  • Display property (block, inline, inline-block)

Positioning

  • Static, relative, absolute, fixed, sticky positioning

  • Z-index and stacking context

  • Float and clear

  • Overflow property

Flexbox

  • Flex container and items

  • Main axis and cross axis

  • Flex-direction, justify-content, align-items

  • Flex-wrap, align-content

  • Flex-grow, flex-shrink, flex-basis

CSS Grid

  • Grid container and items

  • Grid template columns and rows

  • Grid gap

  • Grid line placement

  • Grid areas

  • Responsive grid patterns

Module 6: Responsive Design

  • Mobile-first approach

  • Viewport meta tag

  • Media queries (min-width, max-width)

  • Responsive units (rem, em, vh, vw, %)

  • Responsive images (srcset, sizes)

  • Common responsive patterns (fluid layout, column drop, etc.)

  • CSS frameworks overview (Bootstrap, Tailwind, etc.)

Module 7: Transitions, Animations, and Transforms

  • CSS transitions (property, duration, timing function, delay)

  • CSS transforms (translate, rotate, scale, skew)

  • CSS animations (@keyframes, animation properties)

  • Performance considerations

Module 8: Advanced CSS Topics

  • CSS variables (custom properties)

  • CSS preprocessors (SASS/SCSS overview)

  • BEM methodology

  • CSS architecture

  • Browser prefixes and feature detection

  • CSS methodologies (OOCSS, SMACSS, ITCSS)

Module 9: Project Work

  • Building a complete website from scratch

  • Portfolio website project

  • E-commerce product page

  • Blog layout

  • Dashboard UI

Module 10: Deployment and Best Practices

  • Code organization and file structure

  • Performance optimization

  • Cross-browser compatibility

  • Basic SEO for HTML

Module 1: Introduction to Canva

  • Overview of Canva Interface

  • Understanding Free vs Pro Features

  • Creating an Account and Exploring Templates

  • Introduction to Design Principles (Color, Typography, Layouts)

Module 2: Working with Elements and Text

  • Adding and Editing Texts

  • Using Fonts, Colors, and Styles

  • Shapes, Icons, Illustrations, and Stickers

  • Managing Layers and Alignments

Module 3: Designing for Social Media

  • Designing Instagram Posts, Reels Thumbnails & Stories

  • Facebook Posts, Covers & Ads

  • YouTube Thumbnails and Channel Art

  • LinkedIn and Pinterest Design Essentials

Module 4: Business & Branding Designs

  • Creating Logos and Business Cards

  • Brochures, Flyers, and Posters

  • Presentation and Pitch Deck Designs

  • Resume, Portfolio & Invitation Templates

Module 5: Advanced Canva Tools

  • Using Canva Brand Kit and Color Palette

  • Uploading Custom Fonts and Logos

  • Animations and Video Editing in Canva

  • Designing Reels and Motion Graphics

  • Exporting Designs for Web and Print

Module 6: Real-Time Projects & Assignments

  • Social Media Campaign Design

  • Branding Kit for a Small Business

  • Marketing Poster & Product Advertisement

  • YouTube Channel Branding Project

Website Development

Module 1: WordPress Architecture Deep Dive

Core Structure

  • WordPress file and database architecture

  • The WordPress loading process (wp-config, hooks init)

  • WP_Query lifecycle

  • Rewrite API and permalinks

Advanced Database

  • Custom database tables (when and how)

  • Working with $wpdb class

  • Database optimization techniques

  • Multisite database structure

Module 2: Theme Development Mastery

Modern Theme Architecture

  • Block theme development

  • Theme.json deep dive

  • Webpack configuration for themes

  • Headless WordPress themes

Performance Optimization

  • Critical CSS implementation

  • Lazy loading strategies

  • Theme asset optimization

  • Cache-busting techniques

Module 3: Plugin Development Expertise

Professional Plugin Architecture

  • Object-oriented plugin development

  • Plugin dependency management

  • Custom autoloaders

  • Plugin update systems

Advanced Functionality

  • Custom REST API endpoints

  • WP-CLI integration

  • Background processing

  • Custom cron implementations

Module 4: Security & Performance

Enterprise Security

  • Two-factor authentication

  • Login hardening

  • File integrity monitoring

  • Security headers implementation

High-Performance WordPress

  • Full-page caching strategies

  • Database query optimization

  • Object caching with Redis/Memcached

  • CDN integration techniques

Module 5: Custom Gutenberg Development

Block Development

  • Custom dynamic blocks

  • Block variations

  • Block patterns

  • Block templates

Advanced Editor Features

  • Custom meta boxes in blocks

  • Editor data persistence

  • Custom block styles

  • Block theme development

Module 6: REST API & Headless WordPress

API Development

  • Custom endpoints

  • Authentication methods

  • Rate limiting

  • Schema definition

Headless Implementations

  • React/Vue frontends

  • Next.js integration

  • Authentication flows

  • Preview functionality

Module 7: Multisite & Enterprise Features

Multisite Mastery

  • Domain mapping

  • Network plugins/themes

  • User management

  • Large-scale deployments

Enterprise Solutions

  • ElasticPress integration

  • Multi-server setups

  • Load balancing

  • High availability configurations

Module 8: E-Commerce & Membership

WooCommerce Development

  • Custom product types

  • Payment gateway integration

  • Subscription models

  • Performance optimization

Membership Systems

  • Custom capability mapping

  • Content restriction

  • Subscription workflows

  • Integration with LMS

Module 9: DevOps for WordPress

Development Workflows

  • Docker configurations

  • CI/CD pipelines

  • Staging environments

  • Deployment strategies

Scaling Techniques

  • Horizontal scaling

  • Database replication

  • Asset optimization

  • Monitoring solutions

Module 10: Real-World Projects

Capstone Projects

  1. Custom LMS Platform

  2. Enterprise Publishing System

  3. High-Traffic WooCommerce Store

  4. Headless Corporate Website

Digital Marketing

Module 1: SEO Fundamentals Refresher

Core SEO Principles

  • How search engines work (crawling, indexing, ranking)

  • Key ranking factors (content, backlinks, UX, E-E-A-T)

  • Differences between On-Page, Off-Page, and Technical SEO

SEO Tools & Analytics

  • Google Search Console (GSC) deep dive

  • Google Analytics 4 (GA4) for SEO tracking

  • SEMrush, Ahrefs, Moz, Screaming Frog

Module 2: Advanced Keyword Research & Intent Optimization

Keyword Research Techniques

  • Long-tail vs. short-tail keywords

  • Competitor gap analysis

  • Using AI tools (ChatGPT, SurferSEO) for keyword expansion

Search Intent Mastery

  • Identifying and mapping search intent (informational, commercial, navigational, transactional)

  • Optimizing content for different intent types

  • Featured Snippets & "People Also Ask" optimization

Module 3: Technical SEO Deep Dive

Website Architecture & Crawlability

  • URL structure best practices

  • XML sitemaps & robots.txt optimization

  • Fixing crawl errors (404s, 500 errors, soft 404s)

Indexing & Rendering Issues

  • JavaScript SEO (how Google renders JS)

  • Handling duplicate content (canonical tags, hreflang)

  • Mobile-first indexing & Core Web Vitals optimization

Advanced Schema Markup

  • JSON-LD implementation for rich snippets

  • FAQ, How-To, Product, and Local Business schema

  • Testing with Google’s Rich Results Test

Module 4: On-Page SEO & Content Optimization

Advanced On-Page SEO

  • Title tag & meta description optimization

  • Header tag (H1-H6) best practices

  • Internal linking strategies (silo structure, anchor text distribution)

AI & Content SEO

  • Using AI tools for content creation (without penalties)

  • Semantic SEO & NLP (Natural Language Processing)

  • Content clusters & topic authority

Module 5: Off-Page SEO & Link Building

Advanced Link Building Strategies

  • Skyscraper technique

  • Broken link building & competitor backlink analysis

  • HARO (Help a Reporter Out) & digital PR

Toxic Link Cleanup & Disavow

  • Identifying spammy backlinks

  • When and how to use Google’s disavow tool

  • Link reclamation strategies

Module 6: Local SEO & E-Commerce SEO

Local SEO Domination

  • Google Business Profile (GBP) optimization

  • Local citations & NAP consistency

  • Managing reviews & local link building

E-Commerce SEO

  • Product page optimization (titles, descriptions, images)

  • Handling pagination & faceted navigation

  • International SEO for e-commerce (hreflang, currency/geo-targeting)

Module 7: Advanced SEO Analytics & Performance Tracking

Data-Driven SEO Decisions

  • Tracking rankings (Google Search Console vs. third-party tools)

  • Measuring organic traffic & conversions

  • Identifying and fixing traffic drops

Predictive SEO & Forecasting

  • Using AI for SEO trend analysis

  • Predicting algorithm updates & recovery strategies

Module 8: Future of SEO & Algorithm Updates

Google Algorithm Deep Dive

  • Understanding major updates (Helpful Content Update, Core Updates)

  • AI & search evolution (Google SGE, Gemini)

  • Voice search & video SEO optimization

SEO Career & Agency Growth

  • Freelance vs. agency SEO

  • Pricing models (retainer, project-based)

  • Staying updated with SEO trends

SMO Foundations & Platform Algorithms

Core Principles of SMO

  • Difference between SMO and paid social media

  • How algorithms work (Instagram, Facebook, LinkedIn, Twitter/X, YouTube, Pinterest)

  • Key ranking factors: Engagement, Relevance, Consistency

Social Media Analytics & Tools

  • Native insights (Meta Business Suite, LinkedIn Analytics, YouTube Studio)

  • Third-party tools (Hootsuite, Buffer, Sprout Social)

  • Tracking KPIs: Engagement Rate, Reach, CTR

Module 2: Advanced Content Strategy

Platform-Specific Content Optimization

  • Instagram: Reels, Carousels, Stories optimization

  • Facebook: Groups, Live Videos, long-form content

  • LinkedIn: Articles, Newsletters, Document posts

  • Twitter/X: Threads, Polls, Spaces

  • YouTube: SEO for titles, descriptions, tags

Viral Content & Psychology of Engagement

  • Crafting attention-grabbing hooks

  • Storytelling techniques for higher shares

  • Using emotional triggers (humor, inspiration, curiosity)

Module 3: Organic Growth Strategies

Audience Building Without Ads

  • Hashtag strategies (niche vs. trending)

  • Collaborations (shoutouts, influencer takeovers)

  • Cross-promotion across platforms

Community Engagement & Management

  • Responding to comments/DMs to boost reach

  • Running AMAs (Ask Me Anything) and Q&A sessions

  • Handling negative feedback & crisis management

Module 4: Video & Reels Optimization (No TikTok)

YouTube Shorts & Long-Form Content

  • YouTube SEO: Titles, descriptions, tags

  • Thumbnail psychology for higher CTR

  • How to rank in YouTube search

Instagram Reels & Facebook Reels

  • Best practices for maximum reach

  • Trending sounds & transitions

  • Optimal posting times & frequency

Module 5: LinkedIn & Twitter/X Optimization

LinkedIn Personal Branding & B2B Growth

  • Writing high-engagement posts

  • Leveraging LinkedIn newsletters & articles

  • Networking & DM outreach strategies

Twitter/X Growth Strategies

  • Tweet optimization for virality

  • Thread storytelling techniques

  • Using Spaces (audio rooms) for engagement

Module 6: Automation & AI in SMO

AI Tools for Content Creation

  • ChatGPT for post ideas & captions

  • Canva/Midjourney for visuals

  • AI-powered scheduling tools

Social Media Automation

  • Chatbots for Messenger & WhatsApp

  • Auto-responders for comments/DMs

  • Bulk scheduling with Later, Buffer

Module 7: Analytics & Performance Tracking

Measuring Success Without Vanity Metrics

  • Engagement rate vs. follower count

  • Tracking website traffic from social

  • Calculating ROI for organic efforts

Predicting Trends & Algorithm Changes

  • Staying ahead of Instagram/Facebook updates

  • Leveraging new features (e.g., LinkedIn collaborative articles)

  • Future of social media (AI, VR, audio-based platforms)

Ads Words

Module 1: Google Ads Fundamentals

Account Structure & Settings

  • Campaign types overview (Search, Display, Video, Shopping)

  • Bidding strategies (Manual vs. Automated)

  • Conversion tracking setup (Google Tag Manager)

Keyword Research & Match Types

  • Using Keyword Planner & competitor analysis

  • Phrase, Exact, Broad Match strategies

  • Negative keyword implementation

Module 2: Advanced Search Campaigns

High-Converting Ad Copy

  • Writing compelling headlines & descriptions

  • Ad extensions (Sitelinks, Callouts, Structured Snippets)

  • A/B testing methodologies

Bid Strategies & Budget Optimization

  • Target CPA vs. Target ROAS bidding

  • Portfolio bid strategies

  • Dayparting & device bid adjustments

Module 3: Display & Video Advertising

Display Network Strategies

  • Audience targeting (Affinity, In-Market, Custom Intent)

  • Responsive Display Ads best practices

  • Placements exclusions & frequency capping

YouTube Advertising

  • TrueView in-stream vs. Discovery ads

  • Video ad sequencing

  • YouTube remarketing strategies

Module 4: Shopping & Performance Max

Google Shopping Campaigns

  • Merchant Center setup & feed optimization

  • Smart Shopping vs. Standard campaigns

  • Competitor price benchmarking

Performance Max Deep Dive

  • Asset group optimization

  • Audience signal configuration

  • Creative best practices

Module 5: Measurement & Optimization

Conversion Tracking

  • Cross-account conversion tracking

  • Offline conversion imports

  • Attribution models (Data-Driven, Position-Based)

Advanced Reporting

  • Custom reports in Google Ads

  • Google Analytics 4 integration

  • Scripts for automation

Module 6: Remarketing & Audience Strategies

Audience Segmentation

  • RLSA (Remarketing Lists for Search Ads)

  • Customer Match strategies

  • Similar Audiences expansion

Dynamic Remarketing

  • Feed setup for dynamic ads

  • Cross-selling strategies

  • Frequency management

Module 7: Advanced Bidding & Automation

Smart Bidding Strategies

  • Seasonality adjustments

  • Bid adjustments by device/location

  • Shared budgets across campaigns

Scripts & API Automation

  • Introduction to Google Ads scripts

  • Automated rules for optimization

  • Bulk edits with Google Ads Editor

Why Choose Our Short Term Digital Marketing Course in Rohini Delhi?

  • Practical training with live campaigns

  • Industry-experienced trainers

  • Small batch size

  • 100% hands-on practice

  • Interview preparation support

  • Portfolio & resume guidance

  • Affordable fee structure

We focus on skill development, not just theory.

Who Can Join This Course?

This Short term Digital Marketing Course in Rohini Delhi is ideal for:

  • Students after 12th

  • Graduation students

  • Job seekers

  • Business owners

  • Working professionals

  • Freelancers

  • Beginners with no experience

No technical background required.

Career Opportunities After Completion

After completing the Digital Marketing Expert Course, students can work as:

  • Digital Marketing Executive

  • SEO Executive

  • Social Media Manager

  • Google Ads Specialist

  • Meta Ads Expert

  • Affiliate Marketer

  • Freelance Digital Marketer


Best Short Term Digital Marketing Course in Rohini Delhi

If you are searching for a trusted Short term Digital Marketing Course in Rohini Delhi, Graphic Design Institute (GDI) provides the right guidance, practical exposure, and industry-focused training to help you succeed in the digital world.

Enroll Now

Start your digital career today with our 4-month Short term Digital Marketing Course in Rohini Delhi and gain skills that are in high demand.

Contact Graphic Design Institute (GDI), Rohini for admission details and upcoming batch information.

Call Now: +91 8377861642

Brochure: Download
Course includes:
  • img Level Advance
  • img Duration 4 Months
  • img Certifications Yes
  • img Placement 100% Assistence