WEB EXPERT

Training Mode Regular Fasttrack Crash
Classroom | Online 12 Months

M,W,F OR T,T,S

(3 Class in a Week)

6 Months

Mon to Fri

(5 Class in a Week)

4 Months

Mon to Fri

(5 Class in a Week 1.5 Hours in a Class )

Module-1 MODULE-1 WEB DESIGNING | FRONTEND DEVELOPER : DURATION ( 6 MONTHS )

Module 1: Introduction to Photoshop

  • Raster And Vector
  • Set Image Size, Unit, Resolution & Color Mode
  • Color Profile
  • Photoshop Overview

Module 2: Selection

  • Make Selection With Tools
  • Rectangular Marquee
  • Elliptical Marquee
  • Single Row
  • Single Column
  • Lasso
  • Polygonal Lasso
  • Magnetic Lasso
  • Quick Selection
  • Magic Wand

Module 3: Crop & Select Color

  • Crop Tool
  • Perspective Crop
  • Slice
  • Slice Selection
  • Eyedropper
  • Color Sampler

Module 4: Image Editing Tools & Color Correction

  • Spot Healing
  • Healing
  • Patch
  • Content-Aware Move
  • Red Eye
  • Adjustments
  • Brightness/Contrast
  • Levels
  • Curves
  • Exposure
  • Vibrance
  • Hue/Saturation
  • Color Balance
  • Black & White
  • Photo Filter
  • Channel Mixer
  • Color Lookup

Module 5: Brush Tools

  • Brush
  • Create Brush
  • Upload Brush
  • Use Brush Setting
  • Pencil
  • Color Replacement
  • Mixer Brush
  • Clone Stamp
  • Pattern Stamp
  • Eraser
  • Background Eraser
  • Magic Eraser
  • Blur
  • Sharpen
  • Smudge
  • Dodge
  • Burn
  • Sponge

Module 6: Color

  • Fill Color In Selection
  • Pattern
  • Gradient
  • Paint
  • Bucket

Module 7: Create Path

  • Use Pen
  • Freeform Pen Tool
  • Add Anchor Point
  • Convert Point

Module 8: Text

  • Use Horizontal & Vertical Type
  • Use Horizontal & Vertical Type Mask
  • Character & Paragraph Palette
  • Font Size
  • Font Family
  • Font Style
  • Leading
  • Kerning
  • Tracking
  • Horizontal & Vertical Scale
  • Baseline Shift
  • Paragraph Align
  • Left & Right Indent
  • Before & After Paragraph Space
  • Module 9: Create Shape
  • Rectangle
  • Rounded Rectangle
  • Ellipse
  • Polygon
  • Line
  • Custom Shape Create And  Add Shape

Module 10: Work Mask

  • Clipping Mask
  • Layer Mask
  • Type Mask
  • Vector Mask
  • Quick Mask

Module 11: Layer Style

  • Bevel & Emboss
  • Stroke
  • Inner Shadow
  • Inner Glow
  • Satin
  • Color Overlay
  • Gradient Overlay
  • Pattern Overlay
  • Outer Glow
  • Drop Shadow

Module 12: Practice Work

  • Create Banner
  • Poster
  • Mobile App UI
  • Website UI (Responsive)
  • Social Media Post

Module 13: Filter

  • Filter Gallery
  • Camera Raw
  • Liquify
  • Oil Paint
  • Vanishing Point
  • Blur
  • Distort
  • Noise
  • Pixelate
  • Render
  • Sharpen
  • Stylize

Module 14: 3D

  • Create 3D Shape
  • 3D Text
  • 3D Custom Shape
  • Apply Texture
  • Use 3D Material Eyedropper 
  • Use 3D Material Drop

Module 15: Use Adv. Option

  • Action
  • Animation
  • Create GIF File

Module 16: Export File In

  • .Psd
  • .Jpg
  • .Png
  • .Gif
  • .Pdf
  • .Pdf

INTRODUCTION TO HTML

  • What is static/Dynamic Website
  • What is SEO Friendly Website
  • What is a Responsive Website
  • What is HTML
  • HTML4 VS HTML5
  • EDITORS IN HTML

WORKING WITH BASIC TAGS

  • DOCTYPE In HTML
  • Tag and Attributes
  • Title and Meta tag
  • Headings and Paragraph
  • Formatting Tags
  • EDITORS In HTML

ANCHORS AND HYPERLINKS

  • Internal link
  • External link
  • Text link
  • Image link
  • Email link
  • Phone link
  • Target attribute

WORKING WITH LISTS

  • Ordered List
  • Unordered List
  • Definition List
  • Nested List
  • List Attributes

WORKING WITH GOOGLE MAP & YOUTUBE

  • Google Map Insertion in Webpage
  • Youtube Video Insertion in Webpage

WORKING WITH TABLES

  • Creating Tables on a Web Page
  • Altering Tables and Spanning Rows & Columns
  • Placing Images & Graphics into Tables
  • Aligning Text & Graphics in Tables
  • Adding a Background Color

WORKING WITH HTML FORM

  • HTML Input tags
  • HTML Input Attributes
  • Setting up form
  • Form attributes
  • Submit and Reset Button

HTML5 SEMANTIC TAGS

  • Header and footer tag
  • Section tag
  • Figure and figcaption
  • Nav and aside tag

HTML5 AUDIO & VIDEO

  • Audio Tag
  • Video Tag

HTML5 API'S

  • Drag & Drop
  • Local Storage
  • Geolocation

COURSE CONTENTS OF CSS

INTRODUCTION TO CSS

  • What is CSS?
  • How CSS Works?
  • Types of CSS,Internal,Inline,External
  • CSS Selectors
  • Comments In CSS
  • How to Link External CSS

WORKING WITH BASIC CSS PROPERTIES

  • Selectors: Class or Elements
  • Colors
  • Height / Width
  • Border
  • Margin and Padding
  • CSS Box Model

WORKING WITH WEB LAYOUTS

  • Aligning Div
  • Two Div Align
  • Three Div Align
  • Four Div Align
  • Use of floats
  • Clearing float
  • Inline or Block Element

WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE

  • Background Color
  • Background Image
  • Background Position
  • Background Attachment
  • Gradient Colors
  • Image Sprite

WORKING WITH TEXT PROPERTIES

  • Text Alignments
  • Line height(Leading)
  • Letter Spacing(Kerning)
  • Font Family
  • Font Size with Font Weight
  • Tips For Improving Text Readability

WORKING WITH ICONS & FONTS

  • Use of Font Awesome
  • Use of Flat Icons
  • Use of Google Fonts

WORKING WITH MENUS AND POSITIONS

  • Static Position
  • Fixed Position
  • Absolute Position
  • Relative Position
  • Creating Menu
  • Menu With Multi Dropdown

WORKING WITH BORDER AND SHADOW

  • Border
  • Border Image
  • Rounded Corner
  • Box Shadow
  • Text Shadow

WORKING WITH OUTLINE AND UI

  • Outline
  • Outline Offset
  • Resize

WORKING WITH IMAGE STRETCHING PROBLEM

  • Object Fit: Fill
  • Object Fit: Contain
  • Object Fit: Cover

WORKING WITH HTML FORM & CSS

  • labels with inputs
  • Form-based selectors
  • Changing properties of form elements
  • Formatting text in forms
  • Formatting inputs
  • Formatting form areas
  • Changing the appearance of buttons
  • Laying out forms

WORKING WITH 2D & 3D TRANSFORMS

  • Translate
  • Rotate
  • Skew
  • Scale

WORKING WITH HOVER, TRANSITIONS & ANIMATIONS

  • Hover Effects
  • Transitions
  • Animations
  • Creating Web Ads Using Animation

INTRODUCTION TO BOOTSTRAP

  • What is a Responsive Website
  • What is Bootstrap
  • Where to Download
  • How to Use Bootstrap
  • Bootstrap Directory Structure

WORKING WITH GRID IN BOOTSTRAP

  • What is Grid System
  • Use of Grid System
  • Small, medium, large Grid System
  • Container Vs Container-fluid

WORKING WITH IMAGES, TEXT, TABLES

  • Image responsive
  • Rounded image
  • Circle image
  • Text-align
  • Text colors
  • Responsive table

WORKING WITH BOOTSTRAP FORM

  • Labels
  • Form inputs
  • Input classes
  • Type of buttons
  • Form layouts

WORKING WITH WEB LAYOUTS, MENUS

  • Container Layout
  • Container Fluid Layout
  • Proper Use of Rows and Columns
  • Menu
  • Single Dropdown Menu, Multilevel Dropdown Menu
  • Mobile Menu / Collapse Menu

WORKING WITH SLIDER, TAB PANEL, MODAL BOX

  • Responsive Slider
  • Tab Panel
  • Modal Box
  • Menu
  • Single Dropdown Menu, Multilevel Dropdown Menu

WORKING WITH CSS HELPERS, RESPONSIVE UTILITIES

  • Class Helpers
  • Responsive Utilities

 

1. Introduction to JavaScript

  • What is JavaScript?
  • History and Evolution of JavaScript
  • JavaScript and the Web
  • Setting Up the Development Environment
  • Writing and Including JavaScript in HTML (Inline, Internal, External)

2. Basic Concepts and Syntax

  • JavaScript Syntax
  • Data Types (String, Number, Boolean, Null, Undefined, Symbol)
  • Variables (var, let, const)
  • Operators (Arithmetic, Comparison, Logical, Assignment, Ternary)
  • Expressions and Statements

3. Control Structures

  • Conditional Statements (if, else if, else, switch)
  • Looping Statements (for, while, do...while)
  • Break and Continue

4. Functions

  • Function Declaration and Expression
  • Function Parameters and Arguments
  • Return Statement
  • Arrow Functions
  • IIFE (Immediately Invoked Function Expressions)
  • Higher-Order Functions
  • Callbacks

5. Objects and Arrays

  • Object Literals
  • Accessing and Modifying Object Properties
  • Methods in Objects
  • Arrays
    • Creating and Accessing Arrays
    • Array Methods (push, pop, shift, unshift, map, filter, reduce, etc.)
  • Iterating Over Arrays and Objects (for, for...in, for...of)

6. DOM Manipulation

  • What is the DOM?
  • Selecting Elements (getElementById, getElementsByClassName, querySelector, querySelectorAll)
  • Modifying Content and Attributes
  • Creating and Removing Elements
  • Event Handling
    • Adding Event Listeners
    • Common Events (click, mouseover, keyup, etc.)
    • Event Object

7. ES6 and Beyond

  • let and const
  • Template Literals
  • Destructuring (Arrays and Objects)
  • Spread and Rest Operators
  • Default Parameters
  • Classes and Inheritance
  • Modules (import, export)

8. Asynchronous JavaScript

  • Callbacks
  • Promises
    • Creating and Using Promises
    • Promise Chaining
    • Handling Errors with Promises
  • Async/Await
    • Writing Asynchronous Code with Async/Await
    • Error Handling in Async/Await
  • Fetch API
    • Making HTTP Requests
    • Handling Responses
    • Working with JSON

9. Error Handling and Debugging

  • Types of Errors (Syntax, Runtime, Logical)
  • Using try, catch, finally
  • Debugging Tools and Techniques
    • Console Logging
    • Breakpoints
    • The Debugger Statement

10. Working with APIs

  • Understanding APIs
  • RESTful APIs
  • Fetching Data from APIs
  • Displaying API Data in the DOM
  • Handling API Errors

11. JavaScript in the Browser

  • Browser Object Model (BOM)
  • Window Object
  • Document Object
  • Navigator Object
  • History Object
  • LocalStorage and SessionStorage
  • Cookies

12. Advanced Topics

  • Closures
  • The 'this' Keyword
  • Prototypes and Inheritance
  • The Event Loop and Concurrency Model
  • Debouncing and Throttling
  • Web Workers

13. JavaScript Libraries and Frameworks

  • Introduction to Libraries and Frameworks
  • jQuery Basics
  • Introduction to React
    • Components
    • Props and State
    • Lifecycle Methods
    • Hooks
  • Introduction to Angular
    • Components
    • Services
    • Directives
    • Dependency Injection
  • Introduction to Vue.js
    • Vue Instance
    • Data Binding
    • Directives
    • Components

14. Testing and Best Practices

  • Writing Testable Code
  • Unit Testing with Jest
  • Debugging Techniques
  • Code Linting with ESLint
  • Writing Clean and Maintainable Code
  • Performance Optimization

15. Project: Building Web Applications

  • Setting Up Project Structure
  • Building a Simple To-Do List App
  • Creating a Weather App with API Integration
  • Developing a Single Page Application (SPA) with React/Vue/Angular
  • Implementing User Authentication and Authorization

Best Practices

  • Code Organization and Modularization
  • Commenting and Documentation
  • Version Control with Git
  • Security Considerations (XSS, CSRF)
  • Accessibility Considerations

1. Introduction to jQuery

  • What is jQuery?
  • History and Evolution of jQuery
  • Benefits of Using jQuery
  • Setting Up the Development Environment
  • Including jQuery in HTML (CDN, Downloaded File)

2. Basic jQuery Syntax

  • jQuery Syntax Overview
  • The Document Ready Function
  • Selecting Elements with jQuery Selectors
  • Basic jQuery Selectors
  • Advanced jQuery Selectors (attribute selectors, hierarchy selectors, etc.)

3. DOM Manipulation

  • Getting and Setting Content and Attributes
  • Manipulating Text, HTML, and Attribute Values
  • Inserting Content (append, prepend, before, after)
  • Removing Elements (remove, empty)
  • Cloning Elements

4. CSS Manipulation

  • Getting and Setting CSS Properties
  • Adding and Removing Classes
  • Toggling Classes
  • Handling Inline Styles

5. Event Handling

  • Binding and Unbinding Events
  • Common Events (click, dblclick, mouseover, mouseout, keydown, keyup, etc.)
  • Event Delegation
  • The Event Object
  • Handling Events with on(), off(), and one()
  • Event Namespacing

6. Effects and Animations

  • Showing and Hiding Elements
  • Fading Effects (fadeIn, fadeOut, fadeToggle)
  • Sliding Effects (slideDown, slideUp, slideToggle)
  • Custom Animations with animate()
  • Stopping Animations and Using Callback Functions

7. Traversing the DOM

  • Traversing Up and Down the DOM Tree (parent, parents, children, find)
  • Traversing Sideways in the DOM Tree (siblings, next, prev)
  • Filtering Selections (first, last, eq, filter, not)

8. AJAX with jQuery

  • Introduction to AJAX
  • Loading Data with load()
  • Making HTTP Requests with $.get(), $.post()
  • Using $.ajax() for Advanced AJAX Requests
  • Handling JSON Data
  • Error Handling in AJAX Requests
  • AJAX Event Methods (ajaxStart, ajaxStop, ajaxComplete, etc.)

9. jQuery Plugins

  • What are jQuery Plugins?
  • Using Existing jQuery Plugins
  • Writing Custom jQuery Plugins
  • jQuery UI Overview and Integration

10. Form Handling

  • Accessing Form Elements
  • Getting and Setting Form Values
  • Serializing Form Data
  • Form Validation with jQuery
  • Handling Form Events (submit, change, focus, blur)

11. Utilities

  • Utility Functions ($.each, $.map, $.grep)
  • Working with Arrays and Objects
  • Extending jQuery with $.extend()
  • Deferred Objects and Promises

12. Performance and Best Practices

  • Optimizing jQuery Selectors
  • Reducing Reflows and Repaints
  • Using Event Delegation Efficiently
  • Minimizing jQuery Code
  • Keeping jQuery Up-to-Date
  • Writing Readable and Maintainable jQuery Code

13. Advanced jQuery Concepts

  • jQuery and the JavaScript Prototype
  • Custom Events in jQuery
  • Data Method for Storing Data in Elements
  • Handling Multiple Events
  • Advanced Animation Techniques
  • Understanding the jQuery Source Code

14. jQuery Mobile

  • Introduction to jQuery Mobile
  • Setting Up jQuery Mobile
  • Creating Responsive Layouts
  • jQuery Mobile Widgets and Themes
  • Handling jQuery Mobile Events

15. Projects and Practical Applications

  • Building an Interactive Image Gallery
  • Creating a Dynamic To-Do List
  • Implementing a Modal Window Plugin
  • Developing a Form Validation Plugin
  • Building an AJAX-Powered Live Search Feature

Best Practices

  • Writing Efficient and Performant jQuery Code
  • Structuring jQuery Projects
  • Ensuring Cross-Browser Compatibility
  • Progressive Enhancement and Graceful Degradation
  • Debugging jQuery Code

1. Introduction to React.js

  • What is React?
  • History and Evolution of React
  • Benefits of Using React
  • Understanding SPA (Single Page Applications)
  • Setting Up the Development Environment
  • Introduction to JSX

2. React Basics

  • Creating a React Application with Create React App
  • Understanding Components
  • Functional Components vs. Class Components
  • Rendering Elements
  • JSX Syntax and Expressions
  • Props and State
  • Handling Events
  • Conditional Rendering
  • Lists and Keys

3. Components and Props

  • Creating and Composing Components
  • Passing Data Through Props
  • Default Props
  • Prop Types and Type Checking
  • Children Props

4. State and Lifecycle

  • Understanding State
  • Setting and Updating State
  • Lifecycle Methods in Class Components
    • componentDidMount, componentDidUpdate, componentWillUnmount
  • Using Hooks for Functional Components
    • useState, useEffect, useContext

5. Handling Events

  • Handling Events in React
  • Synthetic Events
  • Passing Arguments to Event Handlers
  • Event Binding

6. Conditional Rendering

  • Using Conditional Operators
  • Inline If-Else with Conditional Operator
  • Element Variables
  • Inline If with Logical && Operator

7. Lists and Keys

  • Rendering Lists
  • Using Keys for List Items
  • Mapping Components

8. Forms and Controlled Components

  • Handling Form Inputs
  • Controlled Components
  • Uncontrolled Components
  • Handling Multiple Inputs
  • Form Submission

9. Lifting State Up

  • Sharing State Between Components
  • Lifting State Up to Parent Components
  • Controlled Components with Multiple Inputs

10. Composition vs Inheritance

  • Understanding Composition
  • Specialization
  • Containment
  • Thinking in React

11. React Router

  • Setting Up React Router
  • Basic Routing
  • Nested Routing
  • Programmatic Navigation
  • Route Parameters
  • Protected Routes

12. State Management

  • Lifting State Up
  • Context API
    • Creating Context
    • Provider and Consumer
    • useContext Hook
  • Introduction to Redux
    • Redux Principles (Store, Actions, Reducers)
    • Setting Up Redux
    • Connecting Redux with React Components
    • Middleware (Redux Thunk, Redux Saga)

13. React Hooks

  • Introduction to Hooks
  • useState Hook
  • useEffect Hook
  • useContext Hook
  • useReducer Hook
  • useMemo Hook
  • useCallback Hook
  • Custom Hooks

14. Error Handling

  • Error Boundaries
  • Using Error Boundaries to Catch Errors
  • Displaying Fallback UI

15. Optimizing Performance

  • React Performance Tools
  • Code Splitting with React.lazy and Suspense
  • Memoization with React.memo and useMemo
  • Avoiding Reconciliation Pitfalls
  • Virtual DOM and React Fiber

16. Testing in React

  • Introduction to Testing
  • Unit Testing with Jest
  • Testing Components with React Testing Library
  • Snapshot Testing
  • End-to-End Testing with Cypress

17. Server-Side Rendering (SSR)

  • Introduction to SSR
  • Setting Up Next.js
  • Pre-rendering and Data Fetching
  • Static Generation vs. Server-side Rendering
  • API Routes in Next.js

18. Deployment and Production

  • Preparing the Application for Production
  • Deployment Strategies
    • Deploying to Vercel
    • Deploying to Netlify
    • Deploying to AWS
    • Deploying to Heroku
  • Environment Variables
  • Monitoring and Maintenance

19. Advanced Topics

  • Higher-Order Components (HOCs)
  • Render Props
  • Portals
  • Refs and the DOM
  • Integrating with Third-Party Libraries
  • Contextual Routing

20. Projects and Practical Applications

  • Building a Todo App
  • Creating a Weather Application
  • Developing a Blog with React and Markdown
  • E-commerce Shopping Cart
  • Building a Social Media Dashboard

Best Practices

  • Writing Clean and Maintainable Code
  • Component Reusability
  • Managing Component State Effectively
  • Ensuring Accessibility (ARIA Roles, Keyboard Navigation)
  • Optimizing for Performance
  • Keeping Up with React Updates and Community Practices

Module-2 MODULE-2 WEB DEVELOPMENT | BACKEND DEVELOPER : DURATION ( 4 MONTHS )

1. Introduction to PHP

  • What is PHP?
  • History and Evolution of PHP
  • Installing PHP (XAMPP, WAMP, MAMP)
  • PHP Syntax and Tags
  • PHP Scripts Execution

2. PHP Basics

  • PHP Variables and Constants
  • Data Types
  • Strings and String Functions
  • Numbers and Mathematical Operations
  • Arrays and Array Functions
  • Superglobals ($_GET, $_POST, $_SESSION, $_COOKIE, $_SERVER)

3. Control Structures

  • Conditional Statements (if, else if, else, switch)
  • Looping Structures (for, while, do...while, foreach)
  • Break and Continue

4. Functions in PHP

  • Defining and Calling Functions
  • Function Parameters and Return Values
  • Variable Scope
  • Built-in Functions
  • User-defined Functions
  • Anonymous Functions and Closures

5. Working with Forms

  • Form Handling in PHP
  • Form Validation
  • Sanitizing and Validating User Input
  • Handling File Uploads

6. Working with Strings

  • String Operations
  • Using strpos, substr, str_replace, etc.
  • Regular Expressions
  • Pattern Matching with preg_match and preg_replace

7. PHP and MySQL Basics

  • Introduction to MySQL
  • Setting Up MySQL Database and Users
  • PHP MySQLi and PDO Extensions
  • Connecting to MySQL Database
  • Executing SQL Queries
  • Fetching Data from Database

8. CRUD Operations

  • Creating Records (INSERT)
  • Reading Records (SELECT)
  • Updating Records (UPDATE)
  • Deleting Records (DELETE)
  • Using Prepared Statements

9. Advanced SQL Concepts

  • Joins (INNER, LEFT, RIGHT, FULL)
  • Subqueries
  • Indexes
  • Transactions
  • Stored Procedures and Functions
  • Triggers

10. Working with Sessions and Cookies

  • Introduction to Sessions
  • Creating and Managing Sessions
  • Session Variables
  • Destroying Sessions
  • Working with Cookies
  • Setting and Retrieving Cookies

11. Error Handling

  • Types of Errors in PHP
  • Error Reporting
  • Handling Errors with try, catch, and finally
  • Custom Error Handlers
  • Logging Errors

12. Object-Oriented PHP

  • Introduction to OOP
  • Classes and Objects
  • Properties and Methods
  • Constructors and Destructors
  • Inheritance and Polymorphism
  • Interfaces and Abstract Classes
  • Traits
  • Namespaces

13. Working with Files

  • Reading and Writing Files
  • File Handling Functions
  • File Permissions
  • Uploading Files
  • Working with Directories

14. Security in PHP

  • Input Sanitization and Validation
  • SQL Injection and Prevention
  • Cross-Site Scripting (XSS) Prevention
  • Cross-Site Request Forgery (CSRF) Prevention
  • Password Hashing and Verification
  • Secure File Uploads

15. PHP and AJAX

  • Introduction to AJAX
  • Making AJAX Requests with JavaScript
  • Handling AJAX Requests in PHP
  • Returning Data in JSON Format

16. PHP Frameworks

  • Introduction to PHP Frameworks
  • Overview of Popular PHP Frameworks (Laravel, Symfony, CodeIgniter)
  • Setting Up a Laravel Project
  • Basic Routing, Controllers, and Views in Laravel
  • Database Operations with Eloquent ORM

17. Building a Complete Web Application

  • Planning the Application
  • Setting Up the Project Structure
  • User Authentication and Authorization
  • CRUD Operations
  • Implementing User Roles and Permissions
  • Integrating Third-Party APIs
  • Deploying the Application

Best Practices

  • Writing Clean and Maintainable Code
  • Code Organization and MVC Pattern
  • Version Control with Git
  • Ensuring Code Security
  • Performance Optimization

WordPress Setup and Configuration

  • Customizing the WordPress Installation
  • Advanced Configuration Settings
  • Understanding WordPress Files and Directory Structure
  • Using WP-CLI (WordPress Command Line Interface)
  • Multisite Network Setup and Management

2. Theme Development

  • Introduction to WordPress Themes
  • Creating a Custom Theme from Scratch
  • Template Hierarchy and Template Tags
  • The Loop and Conditional Tags
  • Enqueueing Styles and Scripts
  • Theme Customizer API
  • Creating Custom Page Templates
  • Child Themes
  • Best Practices for Theme Development

3. Plugin Development

  • Introduction to WordPress Plugins
  • Creating a Simple Plugin
  • Plugin Structure and File Organization
  • Hooks: Actions and Filters
  • Shortcodes
  • Creating Custom Widgets
  • Using the Settings API
  • Internationalization and Localization
  • Security Best Practices for Plugins

4. Custom Post Types and Taxonomies

  • Registering Custom Post Types
  • Customizing the Admin Interface for Custom Post Types
  • Registering Custom Taxonomies
  • Displaying Custom Post Types and Taxonomies on the Frontend
  • Advanced Querying with WP_Query

5. Advanced Custom Fields (ACF)

  • Introduction to ACF Plugin
  • Creating Custom Field Groups and Fields
  • Displaying Custom Fields in Templates
  • Using ACF with Custom Post Types
  • ACF Field Types and Options
  • Repeater Fields and Flexible Content Fields

6. WooCommerce Customization

  • Setting Up WooCommerce
  • Customizing WooCommerce Templates
  • Creating Custom Product Types
  • Extending WooCommerce Functionality with Hooks and Filters
  • Managing WooCommerce with WP-CLI
  • WooCommerce API Integration

7. Performance Optimization

  • Caching Strategies (Object Cache, Page Cache)
  • Optimizing Images and Media
  • Minimizing HTTP Requests
  • Using Content Delivery Networks (CDN)
  • Database Optimization
  • Using Performance Analysis Tools (Google PageSpeed Insights, GTmetrix)

8. Security Best Practices

  • Understanding Common WordPress Vulnerabilities
  • Implementing Security Plugins
  • Hardening WordPress (wp-config.php Settings, File Permissions)
  • Regular Backups and Restore Procedures
  • SSL Certificates and HTTPS
  • User Roles and Capabilities Management

9. REST API and Headless WordPress

  • Introduction to REST API
  • Fetching Data with the REST API
  • Customizing REST API Endpoints
  • Building a Headless WordPress Site with React/Vue
  • Authentication with the REST API

10. Gutenberg Block Development

  • Introduction to Gutenberg Block Editor
  • Creating Custom Blocks with @wordpress/scripts
  • Dynamic Blocks with PHP
  • Advanced Block Customization
  • Using ACF to Create Blocks
  • Extending Core Blocks

11. Advanced User Management

  • Customizing User Roles and Capabilities
  • Creating Custom User Roles
  • Managing User Permissions
  • Creating Custom User Profiles
  • Membership and Subscription Sites

12. SEO and Marketing

  • Advanced SEO Techniques
  • Using SEO Plugins (Yoast SEO, All in One SEO)
  • Schema Markup and Rich Snippets
  • Integrating Google Analytics and Tag Manager
  • Email Marketing and Automation
  • Social Media Integration

13. Customizing the Admin Area

  • Customizing the Dashboard
  • Creating Admin Menus and Submenus
  • Customizing Admin Notices
  • Using Admin Ajax
  • Enhancing the User Experience in the Admin Area

14. Migrating and Cloning WordPress Sites

  • Manual Migration Process
  • Using Plugins for Migration (Duplicator, All-in-One WP Migration)
  • Handling Different Environments (Development, Staging, Production)
  • Search and Replace in the Database

15. Advanced Development Tools

  • Setting Up a Local Development Environment with Docker
  • Using Version Control with Git
  • Automated Deployment with CI/CD
  • Debugging and Profiling Tools
  • Code Quality and Standards (PHPCS, ESLint)

1. Introduction to CodeIgniter

  • What is CodeIgniter?
  • History and Evolution of CodeIgniter
  • Features and Benefits of CodeIgniter
  • MVC (Model-View-Controller) Architecture
  • Installing CodeIgniter
  • CodeIgniter Directory Structure
  • Configuring CodeIgniter

2. Getting Started with CodeIgniter

  • Setting Up a CodeIgniter Project
  • Understanding the CodeIgniter Flow
  • Controllers, Models, and Views
  • Creating a Simple Application

3. CodeIgniter Controllers

  • Introduction to Controllers
  • Creating Controllers
  • Routing and URLs
  • Using Helper Functions
  • Passing Data to Views
  • Redirecting and Flashdata

4. CodeIgniter Models

  • Introduction to Models
  • Creating Models
  • Interacting with the Database
  • Query Builder Class
  • Active Record Pattern
  • Performing CRUD Operations

5. CodeIgniter Views

  • Introduction to Views
  • Creating Views
  • Loading Views
  • Passing Data to Views
  • Template Parsing Class
  • Creating a Master Template

6. Database Handling

  • Database Configuration
  • Connecting to a Database
  • Running Queries
  • Using Query Builder for Database Operations
  • Transactions and Error Handling
  • Working with Multiple Databases

7. Form Handling and Validation

  • Creating and Processing Forms
  • Form Validation Library
  • Setting Validation Rules
  • Displaying Validation Errors
  • CSRF Protection
  • File Uploading and Validation

8. Session Management

  • Working with Sessions
  • Session Configuration
  • Handling Session Data
  • Flashdata
  • Session Security

9. Libraries and Helpers

  • Using CodeIgniter Libraries
  • Commonly Used Libraries (Email, Upload, Pagination, etc.)
  • Creating and Loading Custom Libraries
  • Using CodeIgniter Helpers
  • Commonly Used Helpers (URL, Form, Text, etc.)
  • Creating Custom Helpers

10. Authentication and Authorization

  • User Authentication
  • Creating a Login System
  • User Registration
  • Password Hashing and Verification
  • Access Control and User Permissions
  • Implementing Role-Based Access Control (RBAC)

11. CodeIgniter Templating

  • Using Template Engines with CodeIgniter (Blade, Smarty, etc.)
  • Creating and Managing Layouts
  • Partial Views and Templates
  • Advanced Template Techniques

12. Working with AJAX

  • Introduction to AJAX
  • Making AJAX Requests in CodeIgniter
  • Handling AJAX Responses
  • Using jQuery with AJAX
  • Creating a Real-Time Application

13. File and Image Manipulation

  • File Uploading
  • Image Manipulation Library
  • Resizing, Cropping, and Rotating Images
  • Creating Thumbnails

14. Advanced CodeIgniter Features

  • Working with RESTful APIs
  • Creating RESTful Services
  • Consuming Third-Party APIs
  • Using CodeIgniter CLI Tools
  • Implementing Caching
  • Optimizing Performance

15. Testing and Debugging

  • Debugging Techniques in CodeIgniter
  • Using the Debug Toolbar
  • Error Handling and Logging
  • Writing Unit Tests
  • Integrating PHPUnit with CodeIgniter

16. Deployment and Maintenance

  • Preparing CodeIgniter for Production
  • Configuration for Different Environments
  • Handling Migrations
  • Automating Deployments
  • Backups and Recovery

1. Introduction to AJAX

  • What is AJAX?
  • History and Evolution of AJAX
  • Benefits and Use Cases of AJAX
  • How AJAX Works (Asynchronous JavaScript and XML)

2. Basics of AJAX

  • Setting Up the Development Environment
  • Understanding XMLHttpRequest
  • Making a Basic AJAX Request
  • Handling AJAX Responses
  • Debugging AJAX Requests

3. Advanced AJAX Techniques

  • Handling Different HTTP Methods (GET, POST, PUT, DELETE)
  • Working with Headers
  • Sending Data with AJAX Requests
  • Handling Form Submissions with AJAX
  • Working with Asynchronous and Synchronous Requests

4. AJAX with JavaScript Libraries

  • Using jQuery for AJAX Requests
  • jQuery AJAX Methods ($.ajax, $.get, $.post, $.getJSON)
  • Handling AJAX Events in jQuery
  • Using Axios for AJAX Requests
  • Promises and Axios

5. Introduction to JSON

  • What is JSON?
  • JSON vs XML
  • JSON Syntax and Data Types
  • Creating JSON Objects and Arrays
  • Converting Between JSON and JavaScript Objects (JSON.parse, JSON.stringify)

6. Working with JSON

  • Fetching JSON Data with AJAX
  • Displaying JSON Data on the Web Page
  • Nested JSON Structures
  • Looping Through JSON Data
  • Modifying and Manipulating JSON Data

7. AJAX and JSON Integration

  • Making AJAX Requests to Fetch JSON Data
  • Sending JSON Data with AJAX Requests
  • Parsing and Using JSON Data in JavaScript
  • Creating Dynamic Web Pages with AJAX and JSON
  • Handling Errors in AJAX and JSON Requests

8. AJAX and JSON in Real-World Applications

  • Building a Live Search Feature
  • Creating an Infinite Scrolling Page
  • Implementing Auto-Save with AJAX
  • Building a Real-Time Chat Application
  • Integrating Third-Party APIs

9. AJAX with RESTful APIs

  • Understanding RESTful APIs
  • Making AJAX Requests to RESTful APIs
  • Handling API Responses
  • Consuming Public APIs
  • Authentication and Authorization with APIs

10. Security and Performance

  • Cross-Origin Resource Sharing (CORS)
  • Preventing CSRF Attacks
  • AJAX Security Best Practices
  • Optimizing AJAX Performance
  • Caching AJAX Requests

11. Advanced AJAX and JSON Concepts

  • Handling Complex Data Structures
  • Using AJAX with WebSockets
  • Progressive Enhancement with AJAX
  • Graceful Degradation for AJAX Features
  • Advanced Debugging Techniques

12. Testing AJAX and JSON

  • Writing Unit Tests for AJAX Requests
  • Mocking AJAX Requests for Testing
  • Testing JSON Data Structures
  • Using Testing Libraries (Jasmine, Mocha, Chai)

13. Building Projects with AJAX and JSON

  • Developing a Weather Application
  • Creating a CRUD Application with AJAX and JSON
  • Building a To-Do List with Real-Time Updates
  • Implementing User Authentication with AJAX and JSON

Best Practices

  • Writing Clean and Maintainable AJAX Code
  • Ensuring Data Security and Privacy
  • Handling Large JSON Data Efficiently
  • Keeping Code Modular and Reusable
  • Documenting AJAX and JSON Workflows

Module-3 MODULE-3 DIGITAL MARKETING : DURATION( 2 MONTHS )

1. Advanced Keyword Research

  • Long-Tail Keywords and User Intent
  • Competitor Analysis for Keyword Research
  • Keyword Difficulty and SERP Analysis
  • Using Keyword Research Tools (e.g., SEMrush, Ahrefs, Moz)
  • Advanced Techniques for Keyword Discovery

2. Technical SEO

  • Website Performance Optimization
    • Page Speed Optimization
    • Mobile Optimization and Responsive Design
    • Accelerated Mobile Pages (AMP)
  • Crawling and Indexing
    • Robots.txt Optimization
    • XML Sitemaps
    • Canonicalization and URL Structure
  • Website Architecture and Navigation
    • Site Hierarchy and Siloing
    • Internal Linking Strategies
    • Pagination and Rel=Prev/Next

3. On-Page Optimization

  • Advanced Title Tag and Meta Description Optimization
  • Structured Data Markup (Schema.org)
  • Advanced Heading Tag Optimization
  • Image Optimization and Alt Text
  • Content Optimization Strategies
    • Semantic Keyword Usage
    • TF-IDF Analysis
    • Advanced Content Formatting (Lists, Tables, FAQs)
  • Using Advanced On-Page SEO Tools

4. Off-Page Optimization

  • Link Building Strategies
    • Earning High-Quality Backlinks
    • Outreach and Relationship Building
    • Broken Link Building
  • Social Media and SEO
    • Social Signals and SEO Impact
    • Social Media Optimization (SMO)
  • Online Reputation Management (ORM)
    • Monitoring Brand Mentions
    • Responding to Reviews and Feedback
    • Dealing with Negative Publicity

5. Local SEO

  • Understanding Local Search and Google My Business
  • Optimizing Google My Business Profile
  • Local Citation Building and Management
  • Local Schema Markup
  • Reviews and Ratings for Local SEO
  • Local Link Building Techniques

6. International SEO

  • International Targeting with Hreflang Tags
  • Multi-Language and Multi-Regional Website Structure
  • Geo-Targeting and Country-Specific TLDs
  • Content Localization Strategies
  • International SEO Tools and Resources

7. Advanced SEO Analytics

  • Google Analytics Advanced Features
    • Custom Dimensions and Metrics
    • Event Tracking
    • Goal Setup and Conversion Tracking
  • Advanced Google Search Console Analysis
  • Using Data from SEO Tools for Insights and Decision Making
  • SEO Data Visualization and Reporting

8. SEO for E-commerce

  • Product Page Optimization
  • Category Page Optimization
  • Faceted Navigation and SEO
  • Optimizing E-commerce Site Structure
  • Schema Markup for E-commerce

9. Voice Search Optimization

  • Understanding Voice Search Technology
  • Optimizing for Voice Search Queries
  • Structured Data for Voice Search
  • Creating Voice-Friendly Content
  • Voice Search SEO Tools and Resources

10. SEO for Mobile

  • Mobile-First Indexing
  • Mobile Site Optimization
  • Accelerated Mobile Pages (AMP)
  • Mobile-Friendly Testing and Optimization
  • App Store Optimization (ASO)

11. SEO for Multimedia Content

  • Video SEO
    • YouTube Optimization
    • Video Schema Markup
  • Image SEO
    • Image Optimization Techniques
    • Image Schema Markup

12. Advanced SEO Strategies and Trends

  • BERT and Natural Language Processing (NLP)
  • AI and Machine Learning in SEO
  • Predictive Search and SEO
  • SEO for Emerging Technologies (VR, AR)
  • Staying Ahead of Algorithm Updates

13. SEO for Emerging Platforms

  • SEO for Voice Assistants (Amazon Alexa, Google Assistant)
  • SEO for Visual Search (Pinterest, Google Lens)
  • SEO for Social Media Platforms (YouTube, Instagram, LinkedIn)
  • SEO for Apps (App Indexing, Deep Linking)

14. SEO Case Studies and Practical Projects

  • Analyzing Successful SEO Campaigns
  • Implementing Advanced SEO Strategies in Real-World Scenarios
  • Hands-On Projects for Applying Advanced SEO Techniques
  • Measuring and Analyzing Results

1. Understanding Social Media Optimization

  • Definition and Importance of SMO
  • Evolution of Social Media Platforms
  • Role of SMO in Digital Marketing Strategy
  • Goals and Objectives of SMO

2. Advanced Social Media Strategy

  • Developing a Comprehensive Social Media Strategy
  • Audience Analysis and Targeting
  • Setting SMART Goals for SMO
  • Integrating SMO with Overall Marketing Strategy
  • Social Media Audit and Competitor Analysis

3. Content Strategy for Social Media

  • Creating a Content Calendar
  • Content Ideation and Creation
  • Content Optimization Techniques for Different Platforms
  • User-Generated Content (UGC) Strategies
  • Leveraging Trending Topics and Hashtags

4. Advanced Social Media Platforms

  • In-Depth Analysis of Major Social Media Platforms:
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • YouTube
    • Pinterest
    • Snapchat
  • Understanding Platform-Specific Algorithms and Features

5. Community Management

  • Building and Nurturing Communities on Social Media
  • Engaging with Audience through Comments and Messages
  • Handling Negative Feedback and Crisis Management
  • Influencer Marketing Strategies
  • Leveraging User-Generated Content for Community Building

6. Social Media Advertising

  • Advanced Advertising Strategies on Social Media
  • Targeting Options and Custom Audiences
  • A/B Testing Ad Campaigns
  • Retargeting and Remarketing Strategies
  • Budget Optimization Techniques

7. Advanced Analytics and Measurement

  • Using Social Media Analytics Tools (e.g., Facebook Insights, Twitter Analytics, Instagram Insights)
  • Setting Up Custom Analytics Dashboards
  • Advanced Metrics for Measuring SMO Success
  • Social Listening and Sentiment Analysis
  • ROI Measurement and Attribution Modeling

8. Video Marketing on Social Media

  • Video Content Strategy for Social Media
  • Creating Engaging and Shareable Videos
  • Live Streaming and Stories
  • YouTube Optimization Techniques
  • Analytics and Measurement for Video Content

9. Influencer Marketing

  • Identifying and Engaging with Influencers
  • Negotiating and Collaborating with Influencers
  • Tracking and Measuring Influencer Campaigns
  • Micro-Influencers vs. Macro-Influencers
  • Compliance and Disclosure Guidelines

10. Social Media for E-commerce

  • Social Commerce Trends and Opportunities
  • Optimizing Product Listings for Social Platforms
  • Shoppable Posts and Buy Buttons
  • Social Media Integration with E-commerce Platforms
  • Measuring ROI for Social Commerce Efforts

11. Social Media Crisis Management

  • Developing a Crisis Management Plan
  • Identifying Potential Crises on Social Media
  • Responding to Negative Publicity and Viral Incidents
  • Rebuilding Brand Reputation after a Crisis
  • Learning from Past Crises and Continuous Improvement

12. Advanced Strategies for Emerging Platforms

  • Strategies for New and Emerging Social Media Platforms
  • TikTok Marketing Techniques
  • Clubhouse and Audio-Based Social Media Strategies
  • Strategies for Niche and Specialized Platforms
  • Staying Ahead of Trends and Innovations in SMO

13. Social Media Automation and Tools

  • Using Social Media Management Tools (e.g., Hootsuite, Buffer, Sprout Social)
  • Automation Techniques for Scheduling and Publishing Posts
  • Social Listening and Monitoring Tools
  • AI and Machine Learning in Social Media Automation
  • Best Practices for Ethical Automation

14. Employee Advocacy and Internal Social Media

  • Leveraging Employees as Brand Advocates
  • Employee Advocacy Programs and Guidelines
  • Encouraging Employee Engagement on Social Media
  • Internal Social Media Platforms and Collaboration Tools
  • Measuring the Impact of Employee Advocacy

15. Legal and Ethical Considerations

  • Compliance with Privacy Regulations (e.g., GDPR, CCPA)
  • Intellectual Property Rights on Social Media
  • Ethical Use of User Data and Targeting Practices
  • Transparency and Disclosure Guidelines for Sponsored Content
  • Ensuring Accessibility and Inclusivity on Social Media

16. Case Studies and Practical Projects

  • Analyzing Successful SMO Campaigns
  • Hands-On Projects for Implementing Advanced SMO Strategies
  • Measuring and Analyzing Results
  • Continuous Learning and Adaptation to Industry Changes

1. Introduction to Advanced Google Ads

  • Overview of Google Ads Platform
  • Importance of Advanced Google Ads Strategies
  • Evolution and Trends in Google Ads
  • Role of Advanced Google Ads in Digital Marketing Strategy

2. Advanced Campaign Setup and Structure

  • Structuring Google Ads Campaigns for Success
  • Advanced Campaign Settings and Options
  • Campaign Budget Optimization Techniques
  • Understanding Ad Groups and Keyword Targeting
  • Advanced Location Targeting and Bid Adjustments

3. Advanced Keyword Research and Strategy

  • Using Keyword Planner for Advanced Keyword Research
  • Long-Tail Keyword Strategies
  • Negative Keyword Strategies for Advanced Campaigns
  • Keyword Match Types and Bid Strategies
  • Advanced Keyword Grouping Techniques

4. Ad Copywriting and Ad Extensions

  • Writing Compelling Ad Copy for Advanced Campaigns
  • A/B Testing Ad Copy Variations
  • Using Ad Extensions for Enhanced Ad Visibility
  • Advanced Ad Extensions Strategies (e.g., Callout Extensions, Promotion Extensions, Structured Snippets)
  • Dynamic Keyword Insertion (DKI) for Ad Customization

5. Advanced Bidding Strategies

  • Understanding Advanced Bidding Strategies (e.g., Target CPA, Target ROAS, Enhanced CPC)
  • Manual vs. Automated Bidding Strategies
  • Bid Adjustments for Device, Location, and Audience
  • Bid Strategy Experiments and Optimization Techniques
  • Budget Allocation Strategies for Advanced Campaigns

6. Advanced Audience Targeting

  • Leveraging Audience Targeting Options (e.g., Remarketing Lists, Custom Audiences, Similar Audiences)
  • Creating Advanced Audience Segments based on User Behavior and Interests
  • Layering Audience Targeting with Keywords and Demographics
  • Excluding Audiences to Improve Campaign Performance
  • Advanced Retargeting Strategies for Maximum ROI

7. Advanced Display Network Strategies

  • Understanding the Google Display Network (GDN)
  • Advanced Targeting Options on the Display Network (e.g., Contextual Targeting, Placement Targeting, Topic Targeting)
  • Responsive Display Ads and Image Ad Optimization
  • Remarketing Strategies for the Display Network
  • Advanced Display Network Campaign Optimization Techniques

8. Advanced Shopping Ads (Google Merchant Center)

  • Setting Up Advanced Shopping Campaigns
  • Product Feed Optimization for Maximum Visibility
  • Advanced Product Grouping and Bidding Strategies
  • Utilizing Custom Labels and Attributes
  • Advanced Reporting and Analysis for Shopping Campaigns

9. Advanced Video Ads (YouTube Advertising)

  • Introduction to YouTube Advertising
  • Creating Advanced Video Ad Campaigns
  • Targeting Options for Video Ads (e.g., Demographics, Interests, Remarketing)
  • Optimizing Video Ads for Maximum Engagement and Conversions
  • Advanced Video Ad Performance Tracking and Analysis

10. Advanced Reporting and Analysis

  • Customizing Google Ads Reports for Advanced Analysis
  • Using Google Analytics with Google Ads for Advanced Insights
  • Advanced Conversion Tracking and Attribution Modeling
  • Cross-Device and Cross-Channel Tracking
  • Performance Analysis and Optimization Strategies

11. Advanced Campaign Optimization Techniques

  • Advanced Campaign Optimization Strategies (e.g., Search Query Analysis, Ad Testing, Ad Rotation)
  • Using AI and Machine Learning for Campaign Optimization
  • Conversion Rate Optimization (CRO) Techniques
  • Quality Score Optimization Strategies
  • Advanced Landing Page Optimization for Google Ads

12. Advanced Remarketing Strategies

  • Dynamic Remarketing for Enhanced Personalization
  • Sequential Remarketing Campaigns
  • Cross-Selling and Up-Selling Strategies with Remarketing
  • Combining Remarketing with Audience Targeting
  • Advanced Remarketing Audience Segmentation

13. Advanced Local Ads and Google My Business

  • Optimizing Local Ads for Google Maps and Local Searches
  • Google My Business Optimization Techniques
  • Leveraging Local Extensions and Location-Based Targeting
  • Local Inventory Ads for Retailers
  • Advanced Local Campaign Measurement and Reporting

14. Advanced Mobile Advertising Strategies

  • Understanding the Mobile Landscape for Advanced Mobile Ads
  • Mobile Ad Formats and Targeting Options
  • App Promotion Ads and Deep Linking Strategies
  • Accelerated Mobile Pages (AMP) for Advanced Mobile Landing Pages
  • Mobile Ad Creative Optimization Techniques

15. Advanced Campaign Automation and Scripts

  • Introduction to Google Ads Scripts
  • Creating Custom Scripts for Advanced Campaign Automation
  • Automating Routine Tasks and Reporting
  • Using Google Ads API for Advanced Integration and Automation
  • Best Practices for Script Development and Maintenance

Best Practices and Ethical Considerations

  • Following Best Practices for Advanced Google Ads
  • Adhering to Google Ads Policies and Guidelines
  • Ethical and Responsible Google Ads Practices
  • Transparency and Accountability in Google Ads Practices
  • Continuous Learning and Adaptation to Industry Changes
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